The growing spread of printed, digital postage stamps (vs.Increased use of paper stock with a high percentage of recycled and post-consumer content.This is a designation for materials obtained using forestry practices that reduce environmental impact. Mailers increasingly selecting paper stock certified by the Sustainable Forest Initiative and the Forest Stewardship Council.
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The good news is companies are responding to this demand for sustainable production.Įven direct mail marketers are trying to go green and reduce the environmental impact of producing and distributing 77 billion plus mailpieces per annum. With more and more of us realizing the positive environmental impact of recycling, consumers are starting to demand recycled paper products globally. In 2018, the USA even exported almost half (45.7%) of all “recovered fiber” (paper collected for recycling)! What’s more, there is a large market for recycled paper. Unwanted catalogs, magazines and insurance offers are easily and cheaply recycled into new paper products. Of all recyclables, PAPER is the most recycled material. This is 66.2% of our total 74.2 million tons of paper and paperboard waste produced. The good news is that our society is now recycling 49.2 million tons of paper and paperboard each year.
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Recycling efforts tumbled to the bottom of our nation’s priority list.ĭuring these decades, direct mail marketing – or what we call junk mail – began flooding our mail boxes.Ī full century would pass before recycling transformed into a social and environmental movement in the 1970s. Relish the thought, for a moment, of ladies in hooped-skirts and men in top-hats recycling their Sears Roebuck & Co. The ability to recycle paper, combined with the lower price of wood-based options ushered out the old ways of using cloth and linen for many products and purposes.Īlthough paper recycling was born during this time, it wasn’t until the 1870s that recycling pickup was even an option. Recycling as we know it today actually started in the early 1800s, as a process known in the pulp and paper industry as “deinking.” We’ll contact the mailer on your behalf and request they remove you from their list. PRO-TIP: prior to shredding, take a picture of any junk mail you don’t want to receive ever again using the PaperKarma app.